Aurand, Timothy W.: search on Z-Library

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1

Sonic logos: can sound influence willingness to pay?

Krishnan, Vijaykumar, Kellaris, James J., Aurand, Timothy W.

Journal:

Journal of Product & Brand Management

Year:

2012

Language:

english

File:

PDF, 351 KB

english, 2012

2

The Brand Recall Index: a metric for assessing value

Krishnan, Vijaykumar, Sullivan, Ursula Y., Groza, Mark D., Aurand, Timothy W.

Journal:

Journal of Consumer Marketing

Year:

2013

Language:

english

File:

PDF, 598 KB

english, 2013

3

Building brand loyalty through individual stock ownership

Schoenbachler, Denise D., Gordon, Geoffrey L., Aurand, Timothy W.

Journal:

Journal of Product & Brand Management

Year:

2004

Language:

english

File:

PDF, 98 KB

english, 2004

4

Human resource management's role in internal branding: an opportunity for cross‐functional brand message synergy

Aurand, Timothy W., Gorchels, Linda, Bishop, Terrence R.

Journal:

Journal of Product & Brand Management

Year:

2005

Language:

english

File:

PDF, 95 KB

english, 2005

5

Musical intelligence: explication, measurement, and implications for consumer behavior

Krishnan, Vijaykumar, A. Machleit, Karen, J. Kellaris, James, Y. Sullivan, Ursula, W. Aurand, Timothy

Journal:

Journal of Consumer Marketing

Year:

2014

Language:

english

File:

PDF, 310 KB

english, 2014

6

Building brand community membership within organizations: a viable internal branding alternative?

Raj Devasagayam, P., Buff, Cheryl L., Aurand, Timothy W., Judson, Kimberly M.

Journal:

Journal of Product & Brand Management

Year:

2010

Language:

english

File:

PDF, 165 KB

english, 2010

7

Reengineering and the marketing function: integration of theory and practice

Aurand, Timothy W., Schoenbachler, Denise D., Gordon, Geoffrey L.

Journal:

Journal of Product & Brand Management

Year:

1996

Language:

english

File:

PDF, 158 KB

english, 1996

8

Consumer Grudgeholding: Does Age Make a Difference?

Aron, David, Judson, Kimberly, Aurand, Timothy, Gordon, Geoffrey

Journal:

American Journal of Business

Year:

2007

Language:

english

File:

PDF, 251 KB

english, 2007

9

Cross‐Functional Business Programs: Critical Design and Development Considerations

Aurand, Timothy W., DeMoranville, Carol, Gordon, Geoffrey L.

Journal:

American Journal of Business

Year:

2001

Language:

english

File:

PDF, 62 KB

english, 2001

10

Building a University Brand from Within: University Administrators' Perspectives of Internal Branding

Judson, Kimberly M., Aurand, Timothy W., Gorchels, Linda, Gordon, Geoffrey L.

Journal:

Services Marketing Quarterly

Year:

2008

Language:

english

File:

PDF, 109 KB

english, 2008

11

Building a University Brand from Within: A Comparison of Coaches' Perspectives of Internal Branding

Judson, Kimberly M., Gorchels, Linda, Aurand, Timothy W.

Journal:

Journal of Marketing for HIGHER EDUCATION

Year:

2006

Language:

english

File:

PDF, 643 KB

english, 2006

12

Marketing the University to Student-Athletes: Understanding University Selection Criteria

Judson, Kimberly M., James, Jeffrey D., Aurand, Timothy W.

Journal:

Journal of Marketing for HIGHER EDUCATION

Year:

2004

Language:

english

File:

PDF, 516 KB

english, 2004

13

Perceived Involvement in Reengineering and the Marketing Concept: Theory Foundations and Practitioner Perceptions

Aurand, Timothy W., Schoenbachler, Denise D., Schroeder, Betty

Journal:

The Journal of Marketing Theory and Practice

Year:

1999

Language:

english

File:

PDF, 1.40 MB

english, 1999

14

International Marketing Managers: A Comparison of Japanese, German, and U.S. Perceptions

Linda Gorchels, Thani Jambulingam and Timothy W. Aurand

Journal:

Journal of International Marketing

Year:

1999

Language:

english

File:

PDF, 1.21 MB

english, 1999

15

The Development and Marketing of Business Seminars by Universities: Participant Format Preferences

Gorchels, Linda, Aurand, Timothy W., Gordon, Geoffrey L.

Journal:

Journal of Marketing for HIGHER EDUCATION

Year:

1996

Language:

english

File:

PDF, 1.09 MB

english, 1996

16

Meeting AACSB Assessment Requirements through Peer Evaluations and Rankings in a Capstone Marketing Class

Aurand, Timothy W., Wakefield, Sally A.

Journal:

Marketing Education Review

Year:

2006

Language:

english

File:

PDF, 660 KB

english, 2006

17

Executive Insights: International Marketing Managers: A Comparison of Japanese, German, and U.S. Perceptions

Gorchels, Linda, Jambulingam, Thani, Aurand, Timothy W.

Journal:

Journal of International Marketing

Year:

1999

Language:

english

File:

PDF, 903 KB

english, 1999

18

Seminar Format Preferences of the Business Professional

Aurand, Timothy W., Gorchels, Linda

Journal:

The Journal of Continuing Higher Education

Year:

1995

Language:

english

File:

PDF, 446 KB

english, 1995

19

Reengineering: An Essential Element of Today's Marketing Curriculum

Aurand, Timothy W., Schroeder, Betty L., Yaney, Joseph

Journal:

Marketing Education Review

Year:

2000

Language:

english

File:

PDF, 1.15 MB

english, 2000

20

The Delivery of an Undergraduate, Cross-Functional Business Principles Program: One University's Continuing Journey

DeMoranville, Carol, Aurand, Timothy W., Gordon, Geoffrey L.

Journal:

Marketing Education Review

Year:

2000

Language:

english

File:

PDF, 1.79 MB

english, 2000

21

PERCEIVED INVOLVEMENT IN REENGINEERING AND THE MARKETING CONCEPT: THEORY FOUNDATIONS AND PRACTITIONER PERCEPTIONS

Timothy W. Aurand, Denise D. Schoenbachler and Betty Schroeder

Journal:

The Journal of Marketing Theory and Practice

Year:

1999

Language:

english

File:

PDF, 1.53 MB

english, 1999

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